The trucking industry at large has a massive problem on its hands. The industry simply cannot effectively attract, recruit and retain drivers.
The current supply of drivers is largely made up of an aging demographic, with notoriously poor health.
Annual turnover regularly exceeds 80% and every driver replaced costs the employer at least $5,000.
Fleets absorb significant costs (insurance, healthcare, lost revenue, recruiting, training, reduced productivity and more) due to driver injuries and illnesses, a large percentage of which are directly related to the general poor health of drivers due to the sedentary lifestyle they typically lead.
For drivers interested in maintaining a healthy lifestyle, making good choices regarding nutrition and exercise is very difficult.
Industry requirements for driver health are increasing the already extreme pressure on trucking companies to address driver health in a serious manner.
Industry leaders have publicly addressed the need for a comprehensive driver fitness and nutrition system.
Trucking companies offering Rolling Strong to their drivers will have a competitive advantage in terms of recruiting, retention and sustained driver performance.
